The Difference Between Google Ads Search and Display Networks

To be blunt, it’s easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign’s goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign.

In this article, I’ll explain how to avoid one of the most common and costly mistakes businesses make with Google Ads…

Targeting Both Search & Display Networks With the Same Ad Campaign

First, it’s important to point out why so many businesses make this mistake.

Google encourages advertisers to set up campaigns that target both the Search Network and the Display Network.  The first option when creating a new campaign is to target both networks and Google provides “advice” that this is the “Best opportunity to reach the most customers.

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