Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns.
It’s easy to ignore because there are no options to select the audience temperature as you’re building your campaign. It’s not quite as simple as choosing your age range and gender.
Unfortunately, when you get this wrong, then your campaigns are destined to fail. Worst of all, it’s not clear exactly why you’re campaigns are failing unless you understand this critical factor.
What Is Audience Temperature?
The good news is that you likely already understand audience temperature — it’s basic Marketing 101.
As of writing this article, there are over 2.91 billion monthly active Facebook users, but obviously, not all of those users are prospective customers.
To be a prospective customer, the Facebook user needs to meet certain criteria with regard to demographics.
