Email marketing is the rusty old hammer of the online marketer’s toolbox.
But rusty old hammers never go out of style — search through any garage or tool box, and you’re likely to find one.
Email isn’t new or exciting and people don’t typically sit at coffee shops chatting about the day’s coolest emails. But just because email isn’t on the cutting edge of technology doesn’t mean it isn’t useful. In fact, researchers have found time and time again that email marketing improves ROI.
So ignore the rust and focus on utility. Email marketing is a great tool that you should definitely be using in your online marketing strategy.
Here we’ll review the top 10 reasons to keep swinging that old hammer.