There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence the conclusion that SEO traffic is free.
But is it really free? Is it possible to invest zero time and money and still generate traffic from SEO?
Of course not. Just because you built a beautiful website does not mean you’re going to rank high enough in Google to drive any meaningful traffic. To rank high in Google, you’ll need a relevant webpage and an authoritative domain.