[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80’s like me, then you probably remember the Contra “cheat” code to get 30 lives – up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory!

Contra was an incredibly difficult and frustrating game if you played without that cheat code.  However, with 30 lives, it was nearly endless fun…

I mention that because there are similar “cheats” when using Google Ads (formerly known as Google AdWords).   And Google Ads can also be incredibly difficult and frustrating when you’re using it without these cheat codes.  Of course, it’s not really cheating and what I’m about to walk through is perfectly legal and within Google’s terms of service.  I just call them “cheats” because they are quick and easy ways to instantly boost your campaign performance and return on investment (ROI).

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