Marketing Tactics Every Business Can Use During the COVID-19 Pandemic

When sales plummet and revenue dries up, the natural human response is to panic.  Whether it’s the current COVID crisis, a natural disaster, or some other market influence, our innate fight or flight reaction kicks in and prevents us from thinking clearly.  Inevitably, this leads to short-sighted decisions that hinder long-term success when this pandemic is over (that’s right, this crisis will pass and businesses will reopen!)

Unless your business already folded, you have to plan for the future.  And that means planting some seeds today that you can harvest later…

Don’t judge each day by the harvest you reap but by the seeds that you plant.

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