I’ll admit right away that Google Ads are not a good fit for every business.
For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads (formerly known as Google AdWords).
But chances are, your prospective customers are searching in Google. You can check using Google’s Keyword Planner and that’ll end the debate pretty quickly.
Now, I’m going to assume if you’re still reading then that means prospective customers are using Google to search for your products and services…
Do you really need another reason to use the Google Ads Search Network?
In case you do, I’m going to walk through 6 reasons…
1. Perfect Timing For Your Offer
When prospective customers search in Google, then they are in need right at that exact moment. It’s similar to how people used to use the Yellow Pages.