Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture.
A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and category pages to the sitemap and URL structure.
When your site structure is helpful, visitors know how to find what they need, and your conversions go up. When you have a poor site architecture, people will leave your site or spend too much time trying to find answers.
Is your website structured properly to rank in Google? This blog post teaches you what to check so you can answer that question with a “Yes.” Let’s dive in.
Why Is Website Structure Important for SEO?
It’s easy to see why site architecture is important for users.