Google Ads search advertising can be one of the best investments for your business for 2 very good reasons:
- Highly targeted – Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she’s looking to buy.
- Low risk – Since you only pay per click, search advertising can be much less risky than other forms of advertising like media buying. You’re essentially paying for performance. If your ad does not resonate and no one clicks on it, then you don’t pay a penny. You only pay if your ad attracts prospects, and they click on your ads to go check out your website.
So it’s no wonder why businesses flock to Google Ads (formerly Google AdWords) to see if they can make it work. But unfortunately, too many businesses end up LOSING money because they go about advertising with Google all wrong.