SEO is a competitive industry, and sometimes people cross the line.
Is your website suddenly loading slowly or constantly crashing? Is your site getting visitors from all kinds of unusual referrers? Are you getting bombarded with bad online reviews? Has your site dropped several spots in the search rankings?
If so, you might be a victim of negative SEO.
What Is Negative SEO?
Negative SEO is the act of using black-hat SEO tactics to sabotage websites and sink their search rankings. If you’re new to SEO, then you might also be new to the term “black hat SEO.” This term encompasses aggressive tactics meant to game Google and other search engines.
Unfortunately, it’s startlingly easy to make other sites look guilty of black hat SEO — and put them squarely in Google’s crosshairs.