Kaizen is a Japanese word for continuous improvement.
Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I’ve tried to apply the concept to different areas of my life. And looking back on recent successes, I’ve discovered that they were all the result of this idea of continuous improvement, or Kaizen.
In our world of flashy marketing trends and new platforms like TikTok, Snapchat, and [insert the new latest and greatest tactic here], it’s important to remember that strong marketing performance does not magically happen overnight. It’s almost always the result of months and even years of, you guessed it, continuous improvement.
With this in mind, I’m going to share a Google Ads case study that exemplifies the Kaizen approach to ad optimization. I’m not going to share “the one secret that reduced our cost per lead by 36%.