Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge to true cost and potential ROI of an SEO project at its start.
Understanding the Many, Many Variables
First off you have to understand the marketplace dynamics which affect SEO success and pricing. How competitive is your industry? How competitive are the areas you serve?
For example, an SEO website tune-up for a chiropractor in a small suburban town might shoot the site to the top of local rankings, while the same tune-up for an identical practice in a major metropolis might only improve rankings slightly.