Search engine optimization, or SEO, is the process of increasing the visibility of a website in search engines like Google, Bing, and DuckDuckGo. The key to successful SEO is making it easy for your target audience to find your business when they search online.
As a small business owner, you’re likely looking for ways to do more with less. A powerful way to drive traffic and leads to your website is with do-it-yourself SEO (DIY SEO). Once you have a clear roadmap, there’s no limit to the amount of traffic you can generate.
This article covers the core components of DIY SEO so that you can make your website and blog more search engine-friendly without utilizing lots of extra resources.
Let’s dive right in with what SEO is and why it’s so useful for driving small business leads…
What Is SEO?
SEO stands for search engine optimization.
