When it comes to marketing your business, there are numerous reasons to move your efforts to the Internet. Among these reasons are higher return on investment (ROI), beating your competition, tracking your efforts more closely, prioritizing your ideal audience, and converting prospects to buyers more easily.
Regardless of your niche, you will benefit from moving your marketing budget to the web. It’s a modern-day necessity in order to stay top-of-mind for your dream clients. Keep reading for the top five reasons to increase your digital marketing budget.
1. Get a Higher Return on Investment (ROI)
The importance of digital marketing is clear–and small businesses have the most to gain from it. Research indicates that 82% of Americans read online reviews for local businesses, and 23% visit a business after reading a positive review.
The average American spends more than 24 hours online every week.