When I was reviewing one of our client’s accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was down 33% since the campaign was launched.
My first reaction was to uncover “the secret.” What was the “one thing” that allowed this campaign to consistently improve, month after month?
Turns out, there is no secret… There wasn’t just one thing… The success of this campaign was the result of doing the right things over and over and over again, month after month after month.
It’s a lot like working out. When you monitor your progress week by week or even month by month, then you may not notice changes in your strength, endurance, and weight.