November 2018 Digital Marketing News Roundup

There’s a lot to be thankful for this November.

Google has given us a lot of information over the past year to help us better serve our consumers online.

Social media platforms have implemented many new features to make it easier to reach out to consumers personally.

As we reflect on the past year of givings from the digital marketing world, let’s recap what’s happened in November…

Algorithm Update

There is suspicion a Google algorithm update happened around the 22nd. Yes, that was Thanksgiving day. Most SEOs and webmasters held their breath along with their turkey leg waiting to see if the traffic changes had to do with the holiday or an update. The conclusion was that it was a double whammy. The holiday caused traffic to drop and there was an update. Many people reported their traffic bounced back pre-August 1st update.

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