Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good job at spelling out what types of businesses would benefit from search ads. Nor are they particularly forthright about what to expect with different sized budgets. The whole Google Ads platform is designed with advertising professionals in mind.
That being said, Google Search Ads can be extremely useful and very profitable at nearly any price point for many businesses. But, you want to make sure it’s right for you. With that in mind here are four questions to consider to see if Google Search Ads are a good fit for your business.