You’ve likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions.
The catch is that not every searcher uses the same keywords to find information on the Internet. Some people are more specific in their search terms, which is why such keywords are called “long-tail” keywords. These aren’t broad terms like “hotel” or “restaurant,” but rather specific types of hotels or restaurants with even narrower descriptions. Examples include phrases like “hotel in san diego” or “asian fusion restaurant.”
This blog post covers five aspects of long-tail keywords you need to know to make the most of your SEO efforts. Read on to learn how to find long-tail keywords and use them to grow your business.