Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO.
That being said, SEO is so valuable for business growth that it can’t be overlooked. Don’t let SEO pricing stop you, either. SEO is perhaps the most reliable long-term method of generating traffic and leads for your business.
Ensuring that your SEO efforts are worthwhile begins with an SEO content audit. There’s a lot that goes into such a task, so buckle up and put your search engine hat on. First, let’s look at what an SEO content audit is and why you need one.
What Is an SEO Content Audit?
An SEO content audit is an analysis of your website content’s performance based on SEO and consumer behavior benchmarks.