We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to think about the purpose of your ad, which can save you from wasting money on advertising that has no clear or measurable goal.
If you’re familiar with the marketing funnel, you can align Facebook Ad objectives with each of the four stages of the marketing process…
Marketing Funnel Stages
Stage 1: Cold
In this stage of the marketing funnel, you’re introducing potential customers to your business. The target is people who are not yet familiar with your business, products, or services; they may not be shopping, but they’re in your target demographic.