With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign’s success or failure? It’s hard to believe, but it’s true. If this one data point is superior to your competitors then you will dominate your market.
Can you guess which one? Is it your cost per click? Click-through rate? Quality score? Conversion rate? Cost per conversion? All of those are important, but none of them alone determine your success…
The answer is your EPC, or earnings per click.
What Is Your EPC?
Your earnings per click (EPC) is the amount of money you generate on average from one click on your ad. In other words, if last month you generated $5,000 from 500 clicks on your ads, then your EPC was $10. On average, you generated $10 when a prospect clicked on your ad ($5,000 divided by the 500 clicks).