Businesses used to regard the About page as an afterthought, but this often-overlooked page is becoming increasingly important in SEO. It’s no longer enough to draft a short paragraph about yourself or your business and call it a day—your About page is a great chance to market yourself to new visitors, and it’s also one of the ways in which Google determines whether a business is legitimate. These tips will help you write a killer About page that communicates the right messaging to your customers and proves your bona fides to Google.
1. Use the Right Tone and Voice
The tone and voice you use does a lot of heavy lifting when it comes to communicating who you are and what people can expect from your business. For a more buttoned-up, formal business, you might want to write your About page in third-person.