Duplicate content is when a webpage or piece of content has the same (or substantially similar) wording as another page on your website. This is bad for your SEO, because Google won’t be able to understand which version of that content is the original one or most relevant to a user searching for it.
Duplicate content also negatively impacts your business brand and your audience’s perception of how knowledgeable you and your employees are. If you have duplicate content on your website, you should commit effort to fix it right away. Keep reading to learn what is duplicate content, how to find it, and what to do about it.
What Is Duplicate Content?
Duplicate content is when you have the same groupings of sentences or paragraphs–or a completely duplicated piece of content–on two or more different URLs on your website.