4 Website Mistakes That Could Be Costing You Sales

I received a question recently from a newsletter subscriber who asked, “How do I know if I’m losing sales on my website?”

The short answer is that every website is losing sales every single day.  There’s no way to convert 100% of the qualified prospects who visit your site.  That’s just not realistic.  No more realistic than a salesperson closing 100% of proposals.

However, with that said, you don’t have to settle for low conversion rates.  In this article, I’ll highlight 4 website mistakes that could be unnecessarily costing you sales.

1. Company vs. Customer Copy

The first mistake is using company-focused, rather than customer-focused copy.  By this, I mean answering the prospect’s question, “What’s in it for me?”  That’s what everyone is asking when they first land on your website.

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