I received a question recently from a newsletter subscriber who asked, “How do I know if I’m losing sales on my website?”
The short answer is that every website is losing sales every single day. There’s no way to convert 100% of the qualified prospects who visit your site. That’s just not realistic. No more realistic than a salesperson closing 100% of proposals.
However, with that said, you don’t have to settle for low conversion rates. In this article, I’ll highlight 4 website mistakes that could be unnecessarily costing you sales.
1. Company vs. Customer Copy
The first mistake is using company-focused, rather than customer-focused copy. By this, I mean answering the prospect’s question, “What’s in it for me?” That’s what everyone is asking when they first land on your website.
