Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most.
The only problem with Facebook Ads is that they don’t follow the adage, “If you build it, they will come.” The reality is that many people lose a lot of money with Facebook Ads because they don’t know how to use them correctly. In other words, they make MANY costly mistakes.
To avoid budget-depleting Facebook advertising mistakes, I’d like to share five of them with you.
#1: Not Targeting the Right Audience
Facebook allows advertisers to choose groups of people they want their ads to show to while they are using the social network. The groups of people can be based on interests, fields of study, demographics, and behaviors.