How to Conduct a Social Media Audit

We’re big believers in having a plan in place for all aspects of digital marketing, from SEO to advertising and social media. Without a roadmap, how can you get to your destination? When it comes to social media, it’s easy to fall into the habit of simply posting what you feel like sharing and letting the chips fall where they may. By coming up with a plan, you’ll get a better return on the time and money you invest in social media—and you can’t develop a plan until you conduct a social media audit.

What Is a Social Media Audit?

A social media audit takes a comprehensive look at your presence on all social media platforms. It involves looking at analytics to assess growth, finding new opportunities, and identifying areas where you can improve.

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