Over the years, we’ve conducted hundreds of search engine optimization audits. And in the process, we’ve found that the vast majority of websites have several problems preventing them from ranking well in the search engines. So, I thought it would be helpful to provide a list of the major factors we review when auditing client websites.
In today’s article, I’m going to address 15 factors for on-page SEO (e.g. optimizing your website for search engines).
1. Title Tags
Your title tags tell Google what your pages are about, and they are one of the most important SEO factors.