Your website is one of the most important marketing tools you have for your business, and of all the pages on your website, the homepage is the most important. No matter how people land on your website, odds are that they’ll end up clicking on the homepage, so making a good impression matters. You don’t need a lot of money for a well-designed professional website, but you do need these basic elements.
1. Solid Branding
Branding is a visual way to communicate who you are and what your business is all about. Even something as simple as the colors or fonts you choose for your website can send a message about whether you’re a traditionalist or an out-of-the-box thinker. Small businesses and solo entrepreneurs often make the mistake of choosing design elements they like or feel drawn to, rather than choosing colors, fonts, and graphics that communicate the message they want to send potential customers or clients.