Use Search Intent to Guide Your SEO Strategy

Here’s an important question to consider: In the world of search engine optimization (SEO), what’s worse than not ranking on the first page of Google for your desired keyword?  You can’t do any worse than that right?

Wrong! You can actually do much worse.

The answer is investing time and money to rank on the first page of Google for keywords that do not result in sales.  That is much worse because SEO is a longer term investment so you could waste months or even years going after keywords that do not generate revenue.

In this article, I’ll explain a critical SEO concept to help you avoid that fate.  The concept is called…  “Search Intent.”

2 Main Types of Search Intent

Behind every keyword is what’s called “search intent.”  To understand search intent you need to put yourself in the shoes of the person searching for the keyword you’re considering for your SEO.

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