Fortnite is the hottest video game on the planet and it’s gained its notoriety by emulating Grand Theft Auto Online’s “freemium” business model.
Fortnite, a battle royale-style game owned by Epic Games, has taken the video game community by storm in recent months. The game captured audiences with its “freemium” business model that allows players to run the game 100% free on consoles and pay for add-on purchases. The game is also available to play on mobile. In March alone, Fortnite raked in $223 million in revenue across all platforms, according to research firm Superdata.
Before Fortnite, there was Grand Theft Auto Online which helped lead the video game industry towards a subscription-like business model. Though Grand Theft Auto V and Grand Theft Auto Online were jointly released in 2013, the two games continue to bring in more than $6 billion in revenue to holding company Take-Two Interactive Software.