10 AdWords Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google AdWords is easier said than done, especially if you’re a small business owner who is new to online advertising.

But make no mistake — overcoming the challenges of using AdWords is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of patience. Jump through all the hoops, though, and you’ll eventually connect your business with scores of potential customers.

Getting started on AdWords is easy, but getting results (i.e. real leads and sales) can be hard.

Trust me — I know.

But I also know how to get past these common challenges…

Challenge #1: Making sure your campaign has an audience.

A rookie mistake when starting in AdWords is to build out campaigns without fully researching your target audience.

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