A high bounce rate is frequently caused by the poor visual accessibility of a website. When fonts are too small, or they are hardly legible, when there are too many distractions or not enough whitespace, many people just leave the site without a second thought.
One of the most frequent reasons for early abandonment is the poorly selected colour schemes that decrease the readability of the content.
According to the statistics of WHO, there are about 285 million visually impaired people around the world, many of whom are partially or fully colour blind.
Visual disabled people see colours differently, so avoiding low colour contrast in our designs is inevitable if we want to provide our customers with an accessible and user-friendly website.