Elon Musk is comparing Tesla’s ‘mass market’ Model 3 to a $66,000 BMW (TSLA)

When Tesla unveiled its Model 3 last year, CEO Elon Musk hawked the sedan as an affordable car for the masses.

Fast forward 10 months and Musk is now comparing the “mass-market” Model 3 to the BMW M3, which has a base price of $66,500.

“Cost of all options, wheels, paint, etc is included (apart from Autopilot). Cost is $78k, Musk tweeted early Monday. “About same as BMW M3, but 15% quicker & with better handling. Will beat anything in its class on the track.”

Tesla’s base price for the Model 3, excluding any upgrades like the Autopilot assistance software, is $35,000 on its website. Even that is on the higher-end of “mass market.” Basic, four-wheeled transportation can be had for as little as $20,000 from traditional automaker like Ford and General Motors.

What’s more, the base model won’t even be available for at least another six months.

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