Think of Google Ads like owning a car.
What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups?
Eventually your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided altogether if you had followed the recommended service schedule. In other words, it costs more money to ignore the warning signs and be forced to fix a broken car than it does to have your car regularly tuned up.
The same is true with advertising on Google Ads.
However, there is one huge difference…
Google Ads Has No “Idiot Lights”
We take it for granted now, but cars were not always equipped with self-diagnostic tools and “idiot lights” to tell us there was a problem.