Undertaking local SEO is a foundational step to building a solid local online presence. Data shows that 75% of local searches result in an in-store visit. For any business owner, this statistic alone makes good reason for undertaking local search optimization.
The entire consumer industry has undertaken a big shift in this digital age: In-store visits are down, online research is up and smartphones are becoming increasingly important to the consumer’s shopping journey.
Have you ever used your phone to find out information on the move, such as finding out where your nearest coffee shop is? When people find your business through a local search (especially on mobile) it turns out that they’re also more likely to visit your storefront or enquire for your services.