What Affiliate Marketing is All About

Affiliate marketing is primarily about selling a product or products for others. This so-called “others” are merchants or product owners, whether individuals or business groups and companies. When someone promotes other people’s products through an affiliate network, this is what affiliate marketing is all about. The one who does the selling of the product mainly through an online system is known as an affiliate marketer is paid by commission.

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Affiliate marketing is in actuality advertising a merchant’s product online. This method is similar to digital marketing or online marketing. The affiliate marketer may find ways to increase the exposure of the product to earn a higher commission. This commission is known as a “passive income” since the affiliate marketer would not know how many have bought the merchant’s product as a result of affiliate marketing efforts.

The affiliate agent may also use email marketing, the current electronic mail technology through the web or internet and reach out to those people who may be interested in the product sold by the merchant. Some affiliate groups get a good, sustained and robust connection with the internet, and organize a well-trained team of email writers. The affiliate marketing operation becomes a business in itself.

On the part of the merchant, affiliate marketing is a form of revenue sharing since the merchant wants to sell more and by recruiting people who can advertise the product, the likelihood that sales will increase is higher than if the product’s visibility is limited. The merchant, therefore, shares a part of the profit to the affiliated agent.

Working through an affiliate network can improve the marketer’s chances of success, and of course, including the sales of the merchant. An affiliate network like Clickbank or Commission Junction has a database of many products where the affiliated agent may choose what to advertise. The system takes the role of service providers and handles both the payment and delivery of products. The network also pays the commission of the affiliate marketer.

The affiliate marketing agent may advertise the products that he or she chooses to sell on a website, or through social media, specifically, Facebook and Twitter. For consumer products, the most prominent known network is Amazon. The Amazon Associates affiliate program allows any qualified agent to join the program and sell Amazon products.

The method used by affiliate marketers are no different from that used by product launchers employing the social brand awareness strategy. Creating social awareness requires a sustained presentation or flashing of the brand and its image or symbol to as many media outlets as possible that include print media, broadcast or radio, television, and online.

Social brand awareness is much the same as a hybrid SEO procedure that can be implemented at any time. The sales process involves the same psychological process is the method of creating a “package” out of a product that would enable the recipient of the package to build interest on the product and later remember the product’s name as a “brand.” Television advertising is a classic example of how video stimuli are “punched” into the mind of the viewer to get the viewer’s attention and interest

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