Do you ever wish you could see what your website users do when they are on your site? That way you can make changes to your website to better serve them?
While I don’t have a magic ball to give you that allows you to see your website’s users, I do have a tool that can give you some insight on what they are doing — Google Analytics.
Whether you know about it or just learned of its existence, chances are you have some questions about why Google Analytics is important and how to make sure it’s set up properly. Google Analytics can be confusing even for an experienced user. In this article, I’m answering some of the most commonly asked questions about using and setting up Google Analytics so you know you’re doing it right for your small business.
What Does Google Analytics Do?
Google Analytics tracks your website visitors. By inserting a tracking code into the site, the tool can collect important information from its users.