The story of how Elizabeth Holmes arrived at her infamous black turtleneck Steve Jobs-style look

Elizabeth Holmes, founder and CEO of Theranos, speaks with Jonathan Krim, global technology editor at the Wall Street Journal, at the Wall Street Journal Digital Live (WSJDLive) conference at the Montage hotel in Laguna Beach, California, October 21, 2015. REUTERS/Mike Blake

Theranos founder Elizabeth Holmes was obsessed with Steve Jobs and Apple. Anyone who met her could instantly tell.

For years, her trademark style featured a black turtleneck, a blazer, and black slacks, accompanied by a baritone voice. Holmes changed her style once questions were raised around the accuracy of the company’s blood tests and regulators barred the company from operating a blood-testing lab for two years.

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