In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better spent on one or the other, rather than dividing it between both. If that’s the boat you find yourself in, this is the blog post for you. Instead of giving you a wishy-washy, “choose both!” kind of answer, we’re going to give you the knowledge you need to make an actual decision about which is best for your business.
What Is SEO?
SEO stands for search engine optimization. The term is ubiquitous in the digital marketing world for good reason—being found via search engines is critical for nearly all businesses these days.