One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc.
Tracking digital marketing has become a fairly straightforward process, especially since online marketing and social media platforms like Facebook, Google Ads, and Twitter have built-in analytics tools. Plus, using Google Analytics to track those efforts is relatively simple to set up.
When it comes to offline marketing, tracking the ROI can be a bit trickier. The good thing is you can actually use Google Analytics to track these efforts as well. This is one thing that I find most business owners aren’t aware of — and it is a missed opportunity because it can really help to increase the success of their marketing campaigns.