During one of my recent SEO webinars, there was one question that kept popping up:
“How do you track phone calls from your SEO campaign?”
Since this is such an important topic I’m going to answer this question in this article. Even if you’re already tracking your phone calls, I urge you to read this to make sure you’re doing it correctly. Unfortunately, if you track calls the wrong way, then you could unknowingly sabotage your SEO efforts!
Why Track Phone Calls?
First, if your business does not receive phone calls and all of your business is generated via e-commerce sales and online webform submissions, then you can stop reading this article. In that case, you can track all of your SEO conversions using Google Analytics.