In this video, Kelly explains how you can start advertising on Facebook with a relatively small budget.
You can begin with as little as $1 a day, though starting with $3 to $5 per day is recommended for better insights.
She also suggests starting with a “page likes” campaign initially, or boosting posts to build engagement and trust with Facebook, especially if your ad account and pixel are new.
As you grow your engagement and meet your billing thresholds, you can gradually increase your ad spend and transition to conversion-focused campaigns for lead generation and sales.
If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.