Are you considering launching a blog for your company? If so, it’s one of the smartest marketing decisions you can make. Small businesses with blogs experience 126% more lead growth and 55% more website visitors than those that don’t have them. (Sources: Oberlo; ActiveBlogs)
Taking your blog idea and successfully implementing it is not easy, however. A blog launch requires marketing and branding skills, technical knowledge, organization, and a touch of personality.
A proper launch plan can take you from aimless to achieving in no time. Here are the seven steps to starting a blog for your small business…
1. Clarify Your Target Audience
Even if you already have dozens of ideas for blog posts, none of them matter if you aren’t prioritizing your audience. As a business owner, you aren’t usually writing about your personal interests.