How to Reduce Cart Abandonment Rates on your e-Commerce Site

Cart abandonment is a standard problem each e-commerce site encounters sooner or later. According to the Baymard Research Institute, the average shopping cart abandonment rate is as much as 68.63%, a value that’s calculated based on 33 different studies.

Paying attention to checkout UX, and designing for the specific needs of your target audience can decrease the number of customers who abandon their shopping at the last crucial moment, in midst of the checkout process.

In this post, we’ll have a look at the reasons why cart abandonment happens, what designers can do about it, and how some notable e-commerce websites deal with the problem.

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