Since the earliest days of humanity, people have told stories to each other in different forms. Storytelling has serious traditions in every culture. Myths, legends, tales, poems, folk songs all show the endeavour humans have always had to connect to each other, to people from other cultures and to the next generations.
In our interconnected, globalized world, there’s a more significant need than ever for the kind of human connection and understanding that storytelling can convey.
New technologies such as the big data revolution, data visualization, and data analytics tools allow us to raise the quality of our stories by backing them up with relevant data.
Probably the most popular form of data storytelling is infographics, but more and more websites use data stories and visual data to convey its message more effectively and engage their audiences on a deeper level.