In today’s competitive online market, it’s essential to have a search-friendly website in order to achieve higher rankings and increased traffic to your business. While numerous factors influence a website’s search-friendliness, one of the most noticeable examples is how a website’s SEO differs from that of its competitors.
A competitor SEO analysis is a detailed look at another website’s SEO strategies and keyword targets so you can better understand your own strengths and weaknesses. By understanding how one or more of your competitors have implemented SEO, you can improve your own SEO practices and drive more organic traffic to your site.
In this article, we’ll cover how to conduct a competitor SEO analysis and how it can help you improve your own practices, which includes knowing what spammy SEO mistakes to avoid. Let’s look at the top four actions to take when conducting an SEO competitor analysis.