How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results?

For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse — how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing?

Or are these tactics mutually exclusive so they have zero impact on each other?

The short answer is no, they are not mutually exclusive tactics.  In fact, they all impact each other and they all have the ability to enhance the performance of the other tactics.

In this article, I’ll explain how, and I’m going to focus on these core digital marketing tactics:

  1. Search Engine Optimization (SEO)
  2. Online Advertising (PPC, or pay-per-click)
  3. Email Marketing
  4. Social Media Marketing

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