Google Ads Search vs Display Network: What’s The Difference?

Are you curious about the differences between the Google Ads search network vs display network? You’ve come to the right place…

To be blunt, it’s easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign’s goals is often tricky. That is to say, one seemingly innocuous setting can throw off an entire campaign.

In this article, I’ll explain how to avoid one of the most common and costly mistakes businesses make with Google Ads…

Big Mistake: Targeting Both Search & Display Networks With the Same Ad Campaign

First, it’s important to point out why so many businesses make this mistake.

Google encourages advertisers to set up campaigns that target both the Search Network and the Display Network.

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