If you’re considering launching a Google Ads campaign, you may be asking yourself, “How much do I need to invest to test this out? Is $100 enough or do I need thousands?”
It’s an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without further research. For example, we need to answer the following:
- Which keywords will you be targeting and how much do they cost per click (CPC)?
- What is the time frame for your test? Do you need to see results in weeks, months, or a year?
- What is your sales process and typical sales cycle? Do customers buy the same day they search or does it take months before a purchase is made?
- What are your typical sales conversion rates?
Let’s go through an example and at the end, you’ll know how to estimate a reasonable test budget for Google Ads (aka AdWords).