If you’ve ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming; There’s a seemingly infinite number of options and combinations to choose from.
And if you don’t have a clear plan of attack before logging in to create your campaigns, then you’ll likely feel stuck and frustrated about what to do. For me, that’s a lot like walking into a large department store without a defined list of stores I’m going to and what I’m going to purchase. I’m not a “shopper” like my wife, so if I don’t have a list, then I feel lost and I might as well just go home. There are just too many stores and too many products for me to review and determine if they are a good fit for me.
As I already mentioned, the key to preventing overwhelm is to have a plan of attack before you log in to Facebook Ads.